Veteran NBS Television news anchor and pastor Samson Kasumba has strongly rejected claims that he built his broadcasting career by imitating the late television legend Bbale Francis. The seasoned journalist responded after a heated debate emerged on social media, where some users suggested that his presentation style closely resembles that of the former UBC news icon.
The discussion gained momentum when one social media commentator alleged that Kasumba’s success on television was largely influenced by copying the distinctive delivery, confidence, and commanding screen presence that made Bbale Francis a household name in Uganda’s media industry.However, Kasumba was quick to dismiss the accusation, maintaining that his career and style have been shaped by decades of experience, learning, and exposure to numerous broadcasters from both Uganda and abroad.
He argued that reducing his journey to the influence of one individual ignores the many professionals who contributed to his growth.According to Kasumba, Uganda had several outstanding television personalities long before Bbale Francis became one of the country’s most celebrated broadcasters. He noted that the nation’s media landscape has always been rich with talented presenters whose work inspired upcoming journalists.The respected news anchor explained that throughout his career, he has drawn lessons from a wide range of professionals.
Among those he mentioned were veteran Ugandan sports broadcaster Andrew Patrick Luwandaga, American television giant Larry King, and renowned British journalist Sir Trevor McDonald.Kasumba emphasized that every broadcaster develops their own identity by learning from different people and experiences over time. He said it is natural for journalists to admire successful figures in the industry, but that does not mean they become replicas of those they respect.Reflecting on his long relationship with television, Kasumba revealed that he has been an avid viewer of broadcast media since 1978.
This exposure, he said, allowed him to observe and learn from numerous presenters whose styles and professionalism helped shape his understanding of journalism.His remarks have since sparked fresh conversations online about originality, mentorship, and influence within Uganda’s media industry. While many continue to celebrate the legacy of the late Bbale Francis, Kasumba insists that his own career is the product of years of dedication, diverse inspiration, and a unique voice that has earned him a respected place in Ugandan broadcasting.
