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Equity Bank Takes Customer Engagement to the Heart of Uganda’s Business Growth

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Equity Bank Uganda is taking its customer engagement drive deeper into the country’s business community, with Managing Director Gift Shoko and the Senior Management Team visiting leading enterprises in Jinja and Busia to strengthen relationships and identify new opportunities for growth.In Jinja, the team visited Modern Group, a diversified business conglomerate with investments in more than five companies and a strong presence in large-scale manufacturing.

Its operations span key industries such as steel, tiles and distilling, making the group an important player in Uganda’s industrial landscape.The engagement gave Equity Bank an opportunity to gain a closer understanding of Modern Group’s operations, challenges and future ambitions while exploring ways the bank can provide more relevant financial solutions. The visit underscored Equity’s commitment to developing partnerships that go beyond transactions and create lasting value for customers.The customer journey then moved to Busia, where the Senior Management Team engaged with Wagagai Mining. Discussions centred on the company’s business operations and how Equity Bank can strengthen its support to the mining and extractives industry, a sector identified as a critical driver of Uganda’s economic transformation.

Mining and extractives form an important pillar of Equity Bank’s African Recovery and Resilience Plan, which seeks to support productive sectors, stimulate investment and promote sustainable economic development across Africa. Through closer engagement with businesses in the sector, the bank aims to unlock financing and partnership opportunities that can accelerate growth.The team’s final stop in Busia was Kasaijja & Sons Milling Ltd., where they encountered the inspiring entrepreneurial journey of Robert Kasaijja. From starting with personal savings, Kasaijja has steadily expanded his enterprise from milling into hospitality, building a diversified business and becoming one of Equity Bank’s largest customers in the district.

His story reflects the power of determination, strategic financial support and a willingness to pursue bigger opportunities. Equity Bank’s partnership with Kasaijja has helped create an environment in which his ambitions could grow, demonstrating how access to integrated financial services can contribute to business expansion and wealth creation.From manufacturing in Jinja to mining and entrepreneurship in Busia, Equity Bank’s customer engagement drive highlights a clear commitment to being more than a financial institution. By listening to customers, understanding their businesses and developing solutions around their ambitions, Equity Bank Uganda continues to build partnerships that unlock opportunities, create wealth and contribute to the country’s economic growth.

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